People are outraged—$13 for a box of cereal! Yep, Morning Summit cereal hit grocery store shelves in February 2020 with a shocking price tag of $13.
Now on the surface this seems insane, but here are 10 good reasons that you should try Morning Summit cereal by General Mills, and 3 reasons you shouldn’t.
Why Should You Try Morning Summit Cereal?
1.) First Ingredient is Almonds
For those unfamiliar, ingredients lists are ordered by predominance. In other words, the first ingredient can be found in the greatest amount.
The Morning Summit makes it very clear that almonds are the first ingredient in the cereal.
2.) One Box Serves 19 People
The good thing about a box of cereal that weighs over 2 pounds is that it can serve a lot of people. In fact Morning Summit cereal has 19 servings per box.
If it’s just you alone, this single box of cereal will last you nearly three weeks!
3.) Not an Outrageous Price Per Oz
While $13/box seems outrageous, when you consider the price per ounce relative to other cereals, it’s actually not far off. You see, Morning Summit comes in a 38oz cereal box. That’s 2 pounds 6 ounces. Consequently, the price is $0.34/oz.
Compare this to a 11.5oz box of Reese’s Puffs cereal for $2.98 which costs $0.26/oz. In this example, Morning Summing costs just $0.08 more per ounce than Reese’s Puffs. Not too far off for a much healthier cereal.
4.) Made Simple Ingredients You Understand
Almonds, dried cherries, pumpkin seed, and dried cranberries—these are ingredients you know and can understand. The vast majority of Morning Summit ingredients can be recognized by most.
Compare this to Baby Shark cereal with ingredients like degerminated yellow corn flour and gum arabic.
5.) Not Too Many Weird Ingredients
Out of the entire list, there are only two ingredients that most people won’t recognize—glycerin and mixed tocopherois.
Almonds, Whole Grain Wheat, Organic Maple Syrup, Whole Grain Oats, Sugar, Dried Coconut, Pumpkin Seeds, Organic Coconut Oil, Dried Sweetened Cranberries (cranberries, sugar, glycerin), Dried Sweetened Cherries (cherries, sugar, glycerin), Corn Bran, Brown Sugar Syrup, Vanilla Extract, Salt, Vitamin E (Mixed Tocopherois) added to preserve freshness.
While I have no clue what these weird ingredients are, my quick internet research tells me that both glycerin and mixed tocopherois are safe for humans to eat.
6.) Less Sugar Than Most Breakfast Cereals
Every spoonful of Morning Summit is slightly more than 20% sugar. While a serving of this cereal is 55 grams, each serving contains 12 grams of sugar.
While sugar appears three times on the ingredients list, my guess is that most of it comes from the organic maple syrup and brown sugar syrup. Also, the dried sweetened cranberries and cherries contribute a fair share of sugar to the total.
7.) Real Fruit and Nuts You Can See
It’s satisfying, at least for me, to be able to look down at my bowl of cereal and see real fruit and nuts. In Morning Summit, the identifiable fruit and nuts include:
- Pumpkin seeds
8.) 15g Whole Grain Per Serving
With 15 grams of whole grain per serving, Morning Star cereal provides you with nearly a third of the recommended daily amount. Thanks primarily to the cereal flakes, whole grain wheat is the second ingredient on the list.
9.) Made With Organic Ingredients
Morning Summit cereal has a couple of organic ingredients including:
- Organic Maple Syrup
- Organic Coconut Oil
While all the other ingredients are not organic, its reassuring to know that some are farmed without pesticides and fertilizers.
10.) Relatively Healthy Breakfast Cereal
Unfortunately today, the cereal aisle in the grocery store is littered with sugary, unhealthy breakfast choices. While it’s not perfect, Morning Summit is a step in the right direction for General Mills to offer healthier options for breakfast.
Why You Should NOT Try Morning Summit Cereal
1.) It Costs $13 Per Box!
I know that I already explained the price per ounce for Morning Summit isn’t unreasonable, but come-on General Mills… $13 is a lot of money for a box cereal. Many consumers will laugh at this price tag and spend less on 4 boxes of Cheerios instead.
2.) It Contains Added Sugar
From a health perspective, it’s disappointing to see that Morning Summit contains added sugar.
Sugary ingredients like maple syrup and brown sugar syrup in combination with the added fruit should be enough to sweeten the cereal. There’s no need to add additional sugar.
In my opinion, it’s debatable whether this cereal is truly “lightly sweetened”.
3.) Partially Produced with Genetic Engineering
Right there on the label down below the ingredients list, the Morning Summit cereal box states “Partially Produced with Genetic Engineering”.
I actually find it quite funny that Morning Summit contains both organic ingredients and GMOs.
There you have it. All the reasons to try and not to try.
Have you tried Morning Summit Cereal? Will you try it? Let me know in the comments below!