The Truth about Your Favorite Krave Cereal

Every bite of Krave cereal is sweet and chocolatey—makes sense considering that the first AND second ingredient of Krave is sugar.

Although it’s marketed as a healthy breakfast cereal, Krave shouldn’t be considered as such. Let’s take a look at the history of Krave, examine its nutrition facts, and find out why this chocolate breakfast cereal isn’t exactly healthy.

Krave History

Krave is a whole grain chocolate cereal manufactured by the Kellogg Company.

Although the United States first tasted Krave in 2012, the concept for this chocolate cereal existed as far back as 1994 in Israel with a breakfast cereal called Kariot. The Hebrew word kariot or כריות translates to pillow or cushion in English.

This chocolate-filled, pillow-shaped cereal made its way into the United Kingdom as Krave and Tresor in France and Germany in 2010 and finally the United States as Krave in 2012.

At the time of this writing, Krave Chocolate and Krave Double Chocolate varieties exist in the United States while Kellogg’s discontinued Krave S’Mores after its release in 2014.

Krave chocolate and double chocolate cereal

Krave Cereal Nutrition

It’s a good thing that you’re reading about Krave cereal nutrition information. Why? Well, because if you consider yourself health conscious, you may think twice about eating another bowl of Krave.

The first AND second ingredient in Krave is sugar. That means Krave contains more sugar than any other ingredient.

Although the cereal is marketed as having a “good source of fiber and made with whole grain”, it turns out that this breakfast cereal isn’t even remotely healthy.

Kellogg’s doesn’t hide the fact that Krave contains real chocolate. But what does that even mean?

According to the Krave ingredients label, the chocolate flavored filling is made of sugar, soybean oil, whey, cocoa processed with alkali, chocolate, soy lecithin, palm oil, and vanilla extract.

Again, we find out that there is more sugar, oil, and whey than actual chocolate.

Krave cereal nutrition facts

According to Kellogg’s Krave Chocolate cereal SmartLabel, a 53 gram serving contains 220 calories and 19 grams of sugar. That’s a whole lot of sugar. Where does all that sugar come from? Looking at the ingredients list again, we have:

  • Sugar
  • Chocolate
  • More sugar
  • Brown sugar syrup

Is Krave Cereal Healthy?

With a load of sugar, Krave is not exactly healthy.

But what does Kellogg’s decide to do to make it appear as if Krave cereal is healthy? They add vitamins and minerals, of course, including reduced iron, zinc oxide, calcium pantothenate, and folic acid.

So what we end up with is a mostly sugar cereal with some whole wheat and oat flower, and some added vitamins and minerals.

And the fact that they use whole grain wheat and whole grain oats allows Kellogg’s to market their cereal as multigrain and a good source of fiber.

Nutrition rant aside, Krave is obviously not gluten free, contains genetically modified ingredients, and contains milk and soy.

  • Gluten Free: No
  • GMO: Yes
  • Contains milk and soy

Have you ever tried a bowl of Krave? I have and I have to admit that it was delicious. However, I limit my intake of Krave to a few bowls per year.

What are you thoughts of Krave? Like it, love it, hate it? Let me know in the comments below, and check out some of my other cereal blog posts here.

Meet the Author

Since he was a child, Tony has eaten thousands of bowls of cereal. Learn how Tony got his start as The Cereal Guru, and why he decided to start this cereal blog. If you want to send Tony a quick message, then visit his contact page here.

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