10 Kaboom Cereal Facts — Clown Faces for Breakfast

While Kaboom cereal is no longer available in grocery stores, this vitamin fortified sugary breakfast cereal has had a clear influence in the United States with numerous cultural reference in television, movies, and books.

Learn a bit about Kaboom history, the crazy circus clown mascot, these cultural references below.

1. Kaboom was Originally Released 1969

Kaboom cereal first hit grocery store shelves in 1969. Produced by General Mills, this colorful breakfast cereal shaped like clown faces was initially marketed as “sugary oat cereal with marshmallow stars”. The cereal box also stated that it has “100% minimum daily requirements of vitamins and iron in 1 oz”.

Kaboom Cereal BoxPin

2. General Mills Discontinued Kaboom in 2010

Kaboom remained available to purchase for 41 years until 2010 when it was discontinued by General Mills. This now defunct breakfast cereal is reminisced mostly by 70s and 80s kids which is when the cereal was most popular in the United States.

3. Kaboom Clown TV Commercial from 1969

A 30 second TV commercial from 1969 depicts a smiling clown introducing new Kaboom vitamin cereal. After introducing the cereal, the crazy circus clown initially exclaims “even the candy stars are vitamin charged”.

Also in the commercial, the clown finds a struggling ringmaster trying to lift an elephant. After feeding him a spoonful of Kaboom cereal, the ringmaster is able to throw the elephant high up into the air.

YouTube video

Obviously dramatized, the TV commercial makes an analogy that the vitamins and minerals in Kaboom cereal are supposed to make you strong like the ringmaster.

4. Kaboom in Don DeLillo’s Novel White Noise

The first chapter of Don DeLillo’s 1985 novel White Noise references Kaboom cereal along with Waffelos as one of many items packed into station wagons pulling into a college campus for move-in day.

THE STATION WAGONS arrived at noon, a long shining line that coursed through the west campus. In single file they eased around the orange I-beam sculpture and moved toward the dormitories. The roofs of the station wagons were loaded down with carefully secured suitcases full of light and heavy clothing; with boxes of blankets, boots and shoes, stationery and books, sheets, pillows, quilts; with rolled-up rugs and sleeping bags, with bicycles, skis, rucksacks, English and Western saddles, inflated rafts. As cars slowed to a crawl and stopped, students sprang out and raced to the rear doors to begin removing the objects inside; the stereo sets, radios, personal computers; small refrigerators and table ranges; the cartons of phonograph records and cassettes; the hairdryers and styling irons; the tennis rackets, soccer balls, hockey and lacrosse sticks, bows and arrows; the controlled substances, the birth control pills and devices; the junk food still in shopping bags—onion-and-garlic chips, nacho thins, peanut creme patties, Waffelos and Kabooms, fruit chews and toffee popcorn; the Dum-Dum pops, the Mystic mints.

5. Kaboom Cereal Box Gun in Kill Bill: Volume 1 Movie

Vernita Green of Quentin Tarantino’s 2003 movie Kill Bill: Volume 1 uses a gun hidden inside a Kaboom cereal box in a failed attempt to kill The Bride.

YouTube video

6. Kaboom Cereal Reference in Futurama

The main protagonist, Philip J. Fry voiced by Billy West, of the cartoon series Futurama compares the loss of a memory to the fact that Kaboom cereal is no longer available in season 7 episode 23 from 2013.

“I guess the memory’s gone forever… like Kaboom cereal.”

7. Crazy Kaboom Cereal in Butthole Surfers’ Music Video

American rock band, Butthole Surfers, prominently feature a Kaboom cereal box in their Cherub music video.

The music video depicts a man sitting down in his kitchen before work to eat a bowl of Kaboom. After pouring the cereal, he notices the clown faces begin to laugh in a scary manner. His gaze bounces back and forth between the cereal pieces and clown face on the cereal box. Eventually, the man goes crazy and appears running through what is probably a train station dressed in white from head to toe.

YouTube video

8. Mr. Rogers Passes by Kaboom in the Cereal Aisle

In an episode which originally aired on April 7, 1984, Mr. Rogers walks down the cereal aisle in a grocery store. Many vintage breakfast cereals including Kaboom are seen as Mr. Rogers walks by.

Mr. Rogers next to Kaboom cerealPin

9. Favorite Cereal of Anchorman Ted Baxter

In an episode of Mary Tyler Moore called Just Friends which CBS originally aired on November 24, 1973, Ted Baxter the anchorman states that Kaboom and Cocoa Puffs are two of his favorite cereals.

YouTube video

10. Cereal Novels from MST3K

In the Indestructible Man episode of Mystery Science Theater 3000, Joel Hodgson reads “cereal novels” while scooping spoonfuls of cereal. Based on the premise that kids love to read the back of cereal boxes, the show features “cereal novels” including:

  • Interview with a Vampire on the back of Count Chocula
  • American Psycho on the back of Kaboom
  • Gravity’s Rainbow on the back of Lucky Charms.

YouTube video

Are you a Kaboom fan? Let me know in the comments below. While I never had the opportunity to taste it, if General Mills ever decides to bring back Kaboom cereal, I would definitely give it a try.

Also, if you enjoy reading about cereal, check out some of my other cereal blog posts here.

Meet the Author

Since he was a child, Tony has eaten thousands of bowls of cereal. Learn how Tony got his start as The Cereal Guru, and why he decided to start this cereal blog. If you want to send Tony a quick message, then visit his contact page here.

17 thoughts on “10 Kaboom Cereal Facts — Clown Faces for Breakfast”

  1. Bring back kaboom cereal. Even with the marshmallow stars its healthy and would be a good cereal to add for WIC…plus I loved it and want some

  2. Yes, it’s been quite a while now, but this was by far my favorite cereal as a child, followed by the monsters cereals. After not having it for many years, I came across it in Walmart sometime in the early 2000s. It was everything I remembered and I started consuming it voraciously.

    Not too much later, it disappeared from Walmart. I was able to order a case directly from General Mills, but when it arrived they had obviously changed the formula. I was able to return it for a refund (it was that bad!), but GM wouldn’t admit they had revised it. It no longer had that unique flavor that Kaboom had, but instead tasted like any other GM colored cereal pressed into Kaboom shapes.

    I miss you Kaboom

    • I’m curious… how were you able to order directly from General Mills? Did you call them up, or do it online?

  3. It would be just yummy wonderful if GM would seriously consider bringing back KABOOM CEREAL! Our whole family just loved it. I think it would be a great comeback!!

    • PS. And i definitely wish GM would truly consider bringing it bck. Please it would be the most perfect cereal for these days and times …. 🙌
      BUT IT HAS TO MOST DEFINITELY HAS TO BE thTe ORIGINAL , although things do change & So I’m sure ingredients did also and we talking about I am about th late ’70s and ’80s the original recipe would have to have the same amount of whatever it was fortified with to make a mistake soft shoe crisp clown faces with that real shiny look to it like it would honestly shine, the type of shine you you can nearly see yourself in lol if anybody can catch a picture of the cereal on the box, I just found a nice picture of kaboom The clown faces w.stars, and definitely has plenty of blue yellow and pink will you see those colors at now days in our cereals you don’t I do miss those eighties I miss growing up I miss being a child we were good kids not saying no business because it definitely is but I don’t know my generation just everything was just so wholesome natural my everything is all conservative and organically made and mechanically made you get what I’m trying to say although I am happy today cuz we do get wise as we get wiser as we get older and so regardless having that couple room cereals I’m sure will give a lot of people that back in the day wholesome feeling and that kaboom cereal can definitely give us that back in the day wholesome feeling I think I just said that’s twice anyhow I really was hoping to share it on here but wasn’t able to…. and not for nothing but if they really was to come back with the original recipe the kids OF today would be as healthy as we are and even more I’m sure being how in many good wholesome ways life has evolved since them KABOOM days…. So please can somebody anybody let somebody know to let anybody know and everybody know to let somebody know to please go to whom it may concern please bring back breakfast cereal, I can bet anything that’s so so many people around the world would truly benefit for me in such a positive type of wholesome Way No lie our world needs kaboom. please bring back KABOOM PLEASE PLEASE PLEASE BRING BCK KABOOM

  4. Bring it back occasionally, like they do with the monster cereals at Halloween. My sister, and I ate it all the time along with King Vitamin.

  5. Bring it back occasionally, like they do with the monster cereals at Halloween. My sister, and I ate it all the time along with King Vitamin.

  6. General Mills,
    Please bring back my childhood cereal I miss having a bowl of Kaboom(clown faces). I remember the whole family had a bowl of kabooms every morning…they always seem to discontinue the good stuff.

  7. Kaboom was my childhood favorite cereal. I ate a ton of boxes even dry as snacks. My first trip to Disney World in Florida and my sister dragged me into Publix grocery store. I found Kaboom and bought ten boxes. Ate one there because we couldn’t wait and the rest were shoved in everyone’s luggage. Boxes were smashed a bit but between four of us they made it back home. Two years later went back to Florida to the same Publix and no more Kaboom. That was the last time I could find it.


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