A 2 minute YouTube video from a South Korean educational entertainment company has inspired an American breakfast cereal. That’s right, Kellogg’s has the bragging rights as they have licensed the Baby Shark name from Pinkfong and created a breakfast cereal geared towards kids.
For those of you living under a rock, the Baby Shark video has been viewed on YouTube over 4.5 billion times. This shockingly catchy music video depicts two Asian children dancing amongst cute shark cartoon characters.
Wether you’re a fan or not, you can’t ignore the fact that a multi-billion dollar company has leveraged the popularity of this YouTube video and turned it into cereal.
Intro to Baby Shark Cereal
Inside the box, you’ll find yellow, pink, and blue loops representing Baby Shark, Mommy Shark, and Daddy Shark. These berry flavored loops are sprinkled with some sort of blue glitter (not sure what that’s supposed to represent). Also amongst the “Berry Fin-Tastic” cereal pieces are white marshmallows.
Unfortunately, the entire shark family wasn’t included as Grandma and Grandpa were left out; although they do get a shoutout on the side panel. Also, it’s too bad that Kellogg’s chose loops (very similar to Toucan Sam’s Froot Loops, another Kellogg’s cereal). I think a better option would have been shark shapes.
What Does Baby Shark Cereal Taste Like?
While Baby Shark Cereal has a distinct berry flavor, each color tastes the same. In other words, pink and blue have the same flavor as yellow.
The marshmallows are your typical hardened cereal marshmallows. It’s not until you add milk that the marshmallows begin to soften up.
On the other hand, the berry loops also quickly soften up in milk, resulting in soggy cereal. For some, this is preferred, but for me, I am not a fan of soggy cereal.
Limited edition Baby Shark cereal is available exclusively at Walmart and Sam’s Club. A 13.2oz box sells at Walmart for $3.64. Additionally, Sam’s Club sells a double pack for $5.98 which contains two 13.2oz boxes.
Baby Shark Cereal Box
The front of the cereal box features Baby Shark and his best friend William the fish. While Baby Shark is happy and smiling, William seems to be frightened. In front of them is a bowl of colorful Baby Shark cereal and milk in a big red seashell.
On the back of the cereal box is Daddy and Mommy Shark behind a treasure chest filled with Baby Shark cereal and milk. Then off to the left in the background, you can see Baby Shark winking and a more relaxed William the fish.
Meet the Baby Shark Family
On the side panel of the cereal box, Kellogg’s introduces you to the Baby Shark family (even though I’m pretty sure everyone knows Baby Shark by now).
- William Baby Shark’s best friend.
- Baby Shark is very curious about everything around him.
- Mommy Shark is empathetic and listens without judgement.
- Daddy Shark family-oriented guy who is always on the lookout for possible danger.
- Grandma Shark Fun-loving grandma shark is always the life of the party.
- Grandpa Shark Loves to learn new things.
Initially, I wasn’t sure where the name William came from. After some research, I found a video on Pinkfong’s official Facebook page introducing everyone to “the super duper trio of the ocean”. Indeed, William is the name of the orange fish. Even more surprising: Baby Shark’s real name is Ollie.
Meet Ollie, the Baby Shark, ChiChi, the baby Hammer-head Shark and William, the fish! The trio of the ocean are off for an adventure!
Posted by Pinkfong on Monday, 1 April 2019
Baby Shark Cereal Nutrition Facts
When we talk about nutrition facts, there’s an anticipation that the food is healthy. Unfortunately that’s not the case for Baby Shark Cereal.
With ingredients including artificial colors, artificial flavors, and BHT, Baby Shark Cereal is far form healthy.
Even still, Kellogg’s tries to market the cereal as healthy. On the top of the package, you’ll find a green banner stating “Simple Inside” and below Kellogg’s boasts:
- Good source of 10 essential vitamins and minerals
- No high fructose corn syrup
While this is great, I personally feel that it gives the impression to uneducated buyers that the cereal is good for their kids when in reality it’s not. Eye-catching labels like this are a marketing and advertising team’s speciality.
Worst of all, this naturally and artificially flavored breakfast cereal is targeted at kids.
Nearly 40% Sugar
Don’t even get me started with sugar. Every spoonful of Baby Shark is over one-third sugar. While a serving of this cereal is 39 grams, each serving contains 15 grams of sugar, all of which is added.
Thanks to ingredients such as sugar, corn syrup, and dextrose, each and every box is over 38% sugar by weight. Not exactly the healthiest of breakfast cereals.
Is Baby Shark Cereal Gluten Free?
No. Kellogg’s explicitly states below the ingredients list that Baby Shark Cereal contains wheat ingredients, primarily due to the inclusion of wheat flour.
As the Cereal Guru, I enjoy writing about breakfast cereals. Check out some of my other cereal blog posts here, and doo doo doo doo doo doo drop a comment below.